Call Card Outline    November 18, 2007

Why we do cards - when you want to move beyond hot market
Put out THOUSANDS
0.5% - 2% return typically depending on area (micro and macro)
Where to put them - where people com and go quickly. Under-30 places have a low return. 
Website lead, it will come form me@juli.org and say "request".
Phone lead – get email, address (you have their phone on called ID) Say as little as possible – don’t sell them, let the CD do it, just get ADDRESS and EMAIL.
Send a confirmation email that you will be sending CD, with their address etc. 
Send out CD - Mail or deliver as soon as possible. Include a note
TESTIMONIALS
GOAL – to get them to listen to the CD – then go from there. Easier said than done! Remind them of CD player in their car
Why we use the CD (more likely to listen since it takes no extra time)
Follow-up – Forever!! 
Relationship business - make cold market your hot market
Maybe get an iPod to make it less boring
Remember the Slight Edge – 100/day = 3,000 a month! Only 15 minutes to put out 100.